For many years the Magento ecommerce platform has been the retail industry standard for running an enterprise online store. At that time it was the only viable option out there.
The only other options were small and largely ineffective tools such as Volusion, Miva Merchant and Yahoo stores — and high-end solutions such as IBM Websphere, ATG and the Microsoft Commerce server.
Merchants were left looking for a platform to support a business doing more than $5 million and less than $100 million per year. Result? Merchants had to shell out large amounts of money for licenses, installations, software integrations and overall maintenance.
For Magento Enterprise customers, this meant paying hundreds of thousands of dollars to support an online presence each year.
Today Magento is no longer the only viable option. SaaS platforms like BigCommerce have disrupted this market, allowing for customization, unlimited products, uptime SLAs of 99.9%, 24/7 support, seamless product updates and a solid commerce hub from which to manage business operations.
All of these SaaS features deliver a reduction in overhead costs of up to 75% compared to Magento EE, with no hosting, maintenance or update expenses. Mid-market merchants who are selling on BigCommerce are seeing a 28% year over year, same store sales growth –– nearly twice the ecommerce industry average.
Lower total cost
BigCommerce offers lower total cost of ownership, typically reducing expenses by as much as 75%. This frees up resources to invest in driving business growth. Businesses partnering with BigCommerce benefit from:
() Hosting costs that are already included in the BigCommerce price
() BigCommerce taking on the task of maintaining servers and equipment
() Reduced reliance on development resources thanks to pre-built site templates and integrations with industry-leading software
() A 50% faster go-to-market time for new sites
() Significantly lower ongoing maintenance fees, with no need to invest in bug fixes, software upgrades or security patches
The BigCommerce cloud-based platform delivers unlimited scaleability, guaranteed PCI compliance and automatic upgrades.
BigCommerce’s capacity scales based on the need to accommodate peak periods, like flash sales and the holiday season. With on-premise solutions like Magento, businesses have to buy extra server capacity and maintain additional staff to accommodate volume fluctuations during the year.
BigCommerce offers Level 1 PCI compliance and keeps up with constantly changing credit card regulations. With Magento, merchants must take on the full burden of PCI compliance and ever-evolving regulation changes.
BigCommerce offers automatic software upgrades. In contrast, Magento merchants using any version of 1.x have to go through a complete re- platforming of their online store to take advantage of the latest version, Magento 2.0. This is taxing to any business, costing at least $100,000 and 3-4 months of development.
security, speed and
BigCommerce offers industry-leading uptime, page load speed and site security. BigCommerce offers a 99.99% uptime with an average site response time of ⅓ of a second. It also features integrated fraud protection tools and multi-layered security, including perimeter and server-specific firewalls, file integrity scanners, intrusion detection software and 24/7 human monitoring.
In contrast, merchants using Magento are constantly suffering major security issues and have to invest in a 20-hour retainer block per month to deal with them. The average hourly rate is $150, which means a merchant could be spending $3,000 per month or more to manage security issues.
BigCommerce offers an extensive library of pre-built integrations that deliver cutting-edge innovation while reducing time and resources required for implementation.
BigCommerce offers a curated partner program featuring elite ecommerce designers and developers. In 2015 alone, 40% of Magento Gold partners joined the BigCommerce partner community.
The BigCommerce flexible, two-way APIs allow businesses to easily integrate other business applications for order management, inventory management and customer relationship management.
BigCommerce is the market leader in omni-channel retailing, enabling seamless management of online and offline storefronts, social selling and marketplaces from one central location. As a SaaS platform, BigCommerce is able to bring customers the latest technology innovations, including buy buttons on Pinterest and Facebook, vs. on-premise software which is outdated quickly.
BigCommerce fully integrates best-in-class third party apps like ShipperHQ and Sift Science, delivering cutting-edge innovation at no additional cost. In contrast, Magento’s customers have to rely on third-party extensions that are often incompatible with the most recent version of the software or with the version used by the customer.
2x growth with
The BigCommerce ecommerce platform is designed to drive top-line growth with advanced merchandising tools, one-page checkout optimized for conversion and a fully customizable theming engine.
BigCommerce offers out-of-the-box advanced merchandising features like faceted search, promotion rules and discounts, customer groups and catalog hierarchy. Businesses can also easily promote products based on buying history, target long-time customers with rewards and win back previous shoppers with special offers.
BigCommerce is the only ecommerce platform to offer PayPal One Touch. It allows the 170+ million PayPal shoppers worldwide to check out instantly by securely storing login details in a desktop or mobile browser.
Additionally, BigCommerce’s proprietary single-page checkout improves conversion up to 12% by making it faster and easier to complete a purchase. This functionality is not included with Magento —it requires an integration and associated costs.
BigCommerce offers completely customizable themes and templates, allowing businesses to change a site’s look with no coding necessary.
Developers can use the BigCommerce flexible theme framework to build a completely custom online store using HTML, CSS and popular code libraries and frameworks. It’s the industry’s best solution for building custom ecommerce sites and the only hosted platform that offers a local development environment with access to live product data. It also offers conditional logic for shopper personalization and simultaneous previewing on desktop and mobile displays.
Magento themes must be built in coordination with a design partner and updated through those partners when changes are needed. Additionally, all Magento 2.0 upgrades will require a complete re-platforming of any existing theme builds.
The BigCommerce platform has a 99.99% average uptime, and includes all the marketing and conversion tools you need to drive more traffic, win more sales and improve conversion rate by migrating from Magento to BigCommerce.
Request a demo to find out how the BigCommerce enterprise-grade platform and features will help you sell more. Or call Marcia Coffey at 561.906.3436.